We can do project work, but we prefer to operate like fractional marketing directors. 

 

What is a fractional marketing director?

A fractional marketing director is a marketing director that comes on board with a company on a contractual basis, usually to serve for only a “fraction” of the workweek – ten hours a week, twenty hours a week, and so on.

 

That means you can hire a marketing expert to direct all your company’s marketing efforts without taking on a full-time employee. 

 

Here’s why this is important:

Often when you are using several companies who specialize in different aspects of marketing, each company is developing a branding strategy through their own lens.  Because each company is doing something a little different, that means you don’t have a cohesive branding strategy across all platforms.

 

It also means that you are listening to companies who have a monetary interest in selling you something.  A fractional marketing director works for YOU. 

 

Does hiring a fractional marketing director mean I have to let go of my existing marketing relationships?

Not necessarily.  We can either step in to fill the gaps or we can work with your existing marketing companies.

 

Want to know more?  Schedule a free consultation.